Campaigns
Call the Smart Play
Red Ribbon Week
History: Enrique "Kiki" Camarena grew up in a dirt-floored house with hopes and dreams of making a difference.
Camarena worked his way through college, served in the Marines and became a police officer. When he decided to join the U.S. Drug Enforcement Administration, his mother tried to talk him out it. "I can't not do this," he told her. "I'm only one person, but I want to make a difference."
The DEA sent Camarena to work undercover in Mexico investigating a major drug cartel believed to include officers in the Mexican army, police and government. On Feb. 7, 1985, the 37-year-old Camarena left his office to meet his wife for lunch. Five men appeared at the agent's side and shoved him in a car. One month later, Camarena's body was found in a shallow grave. He had been tortured to death.
Within weeks of his death in March of 1985, Camarena's Congressman, Duncan Hunter, and high school friend Henry Lozano, launched Camarena Clubs in Imperial Valley, California, Camarena's home. Hundreds of club members pledged to lead drug-free lives to honor the sacrifices made by Camarena and others on behalf of all Americans. These coalitions began to wear red badges of satin, red ribbons, as a symbol Camarena's memory. The Red Ribbon Week campaign emerged from the efforts of these clubs and coalitions.
Today, Red Ribbon Week is nationally recognized and celebrated, helping to preserve Special Agent Camarena's memory and further the cause for which he gave his life. The Red Ribbon Campaign also became a symbol of support for the DEA's efforts to reduce demand for drugs through prevention and education programs. By wearing a red ribbon during the last week in October, Americans demonstrate their ardent opposition to drugs. They pay homage not only to Special Agent Camarena, but to all men and women who have made the ultimate sacrifice in support of our nation's struggle against drug trafficking and abuse. (Source: www.cadfy.org)
CCADC's Red Ribbon Week Campaigns:
- Plant the Promise: Each student at the local elementary and middle schools take time out of RRW to plant a red tulip bulb on their school's property. While planting the students make a pledge to be drug free. In the spring the school blooms with red tulips reminding students of their pledge.
- Most Red Raiders do NOT drink!
- Silent Majority, Speak OUT!
- 3/4's numbers campaign
- Building Better Brains at East Middle School
- Living Above the Line (pictured below l to r: SSG Jesus Merino, TN National Guard Counter Drug Task Force, Christina Merino, CCADC Prevention Coordinator, LeAnne Evans, Coffee County Schools Family Resource Center, Sidney Hill, Coffee County Schools Family Resource Center, and Kristina Clark, CCADC Ex. Director.)
ONDCP